Largest media facade in Europe – 3300 sqm, largest DOOH (digital out of home) from Europe combining both spectacular content with commercial spots. The Auto Traffic is represented by 2.9 mil cars meaning minimum 5.8 mil eyeballs passing by the media façade each month, on 6 from the 8 traffic bands.

The only DOOH equipped with daily traffic counter from Bucharest Police dept.Opportunity to see/day is between 2-11 times, accordingly to our research.“Eye’s on Impressions”/”Daily Effective Reach” is close to 90%, due to the spectacular and innovative support. Dwelling time, time to be exposed to the media facade is between 40s and 3 minutes, as per the traffic registered.50% of broadcasting time is local and national content: Theatre posters, Traffic Prognosis, Amber Alerts, National holidays, Cultural events, etc.Cultural Banner Exchange with International Urban screens Association - www.urbanscreensassoc.org, Streaming museum – www.streamingmuseum.org, Urban screen located in Piazza Domo from Milano - www.urbanscreen.net.